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📊 Stock Basics · PER, PBR, ROE

Complete Guide to PER, PBR, ROE
— the 3 Basic Valuation Metrics for Judging Under- and Overvaluation

PER, PBR, and ROE are the 3 valuation musketeers that measure a company's value from different angles. We cover everything from the formulas to sector benchmarks and practical traps in one place.

Written by Dawn · IT Engineer · Published
💡 Key takeaway — PER asks "how many years of earnings am I paying for," PBR asks "how many times book value am I buying at," and ROE asks "how much does the company earn with its own money." You need to look at all three together.

The 3 Metrics at a Glance

MetricFormulaMeaningGeneral Benchmark
PER
(Price-to-Earnings Ratio)
Share price ÷ EPSHow many times current earnings you're payingS&P 500 average 15–25x
30x+ common for growth stocks
PBR
(Price-to-Book Ratio)
Share price ÷ BPS
(book value per share)
How many times liquidation valueUnder 1 = below liquidation value
5–20x common for tech stocks
ROE
(Return on Equity)
Net income ÷ equity × 100How much profit per dollar of its own capital15%+ is the blue-chip target
structurally high for financials/utilities

PER — How Many Years of Earnings You're Paying For

PER (Price-to-Earnings Ratio) shows how many times the current share price is relative to annual EPS (earnings per share). A PER of 20 means "at this earnings pace, it would take 20 years to recoup your investment through net income."

  • Comparing within the same sector is the key — a PER of 12–18 is normal for a utility (stable growth), while 25–40+ is normal for big tech
  • Forward PER (based on expected earnings) matters more in practice — past earnings (Trailing PER) are already old news
  • Watch out for a Value Trap — if a low PER is due to "an expected earnings decline," it isn't actually undervalued

A version that accounts for growth speed is PEG (= PER ÷ growth rate %). A PEG of 1 or below is read as undervalued relative to growth.

PBR — How Many Times Book Value You're Buying At

PBR (Price-to-Book Ratio) is the share price divided by book equity (net assets). A PBR of 1 theoretically means "you're buying at the same price you'd get back if the company liquidated."

  • A PBR under 1 = theoretically below liquidation value — common for financial stocks, but it can also signal weak earnings power
  • IT and platform companies have structurally high PBR because intangible assets (brand, patents, network) don't show up on the balance sheet
  • Looking at PBR alone ignores sector character — a relative comparison within the same sector is essential

ROE — How Much It Earns With Its Own Money

ROE (Return on Equity) shows how much profit a company generates relative to shareholder capital. An ROE of 20% means it earned $20 for every $100 of equity.

  • 15% or above is often used as the blue-chip benchmark (Buffett: "an ROE of 15%+ for 10+ years")
  • Debt leverage can inflate ROE — you need to check the debt-to-equity ratio (D/E) alongside it
  • ROE drives PBR — this is why a company that sustains a high ROE also maintains a high PBR

Reference PER Ranges by Sector

SectorTypical PER RangeWhy
Tech/growth stocks25–50x+High expectations for future earnings
Financials/banks8–15xStable earnings, limited growth
Utilities12–20xA regulated, dividend-focused industry
Healthcare15–30xA mix of growth and defensiveness
EnergyOil-price sensitive, 10–20xA cyclical industry

How to Look at All Three Together

The typical pattern for a good company: ROE stays consistently high → PBR is high too → but PER is reasonable relative to earnings growth. Conversely, a low PER plus a low ROE plus a PBR under 1 might not simply mean undervalued — it could signal a declining business.

A Practical Checklist — ① compare PER within the same sector ② check the 3-year ROE trend ③ check whether PBR and ROE move together (both high or both low) ④ check the debt-to-equity ratio alongside it

Check It Right Now

On today's scan, you can see how each stock's earnings data combines with its technical signals. See also reading EPS and understanding market cap.

Caution — Don't make a trading decision on PER, PBR, or ROE numbers alone. All information here is for reference only, and the investment decision and its outcome are your own responsibility.
📮 Daily US Market Morning Brief — We send an analysis of the previous day's top 10 US gainers (TOP10) and what they had in common, every day at 8am (KST). Telegram @dawnbrief · Free · No ads · Not stock recommendations.

Frequently Asked Questions

Does a low PER always mean undervalued?

No. A low PER can be due to an expected earnings decline, a shrinking business, or a structural risk. You need to compare it within the same sector, alongside ROE and the growth rate. Judging by PER alone can land you in a "Value Trap."

Does a high ROE always mean a good company?

Since ROE = net income ÷ equity, using a lot of debt to shrink equity pushes ROE higher. Financial and utility sectors with high financial leverage have structurally high ROE. ROE needs to be checked alongside the debt-to-equity ratio (D/E) and the interest-coverage ratio.

Should I buy if PBR is under 1?

A PBR under 1 theoretically means trading below liquidation value, but book value may not reflect real asset value. Financial stocks commonly trade around a PBR of 1, but tech or service companies have high PBR due to heavy intangible assets. The right interpretation depends on the sector and business model.

What is the PEG ratio?

PEG = PER ÷ annual EPS growth rate (%). It's PER adjusted for growth rate, and a PEG of 1 or below is read as undervalued relative to growth. Example: a PER of 30 with a 30% growth rate gives a PEG of 1 — this is used often for growth stocks.

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